This is what we did differently:
🐣 Pushed promotions earlier than ever before. The early bird really does get the worm! Klaviyo insights have shown that starting as early as late October can be highly advantageous.
🧪 A/B tested and tailored our subject lines, copy, creative, and CTA placement day-by-day based on the data. We stayed on our toes the whole time, but this was pivotal in making each day's attributed email & SMS numbers better than the last.📲 Utilized SMS for the first time. We've been growing our SMS list for almost a year, and this sale was the biggest test of it's value yet. The ROI was incredible. Highly recommend if you have a promising capture system.
🔎 Focused on clear, readable communication in designs, on the site, and in email/SMS.
💪 Centered our promotions around aggressive, straightforward value props that our customers couldn't ignore.
As much as some of these are basic principles, our data showed that we needed to focus on these things, and it paid to listen! I think the biggest takeaway from this holiday season so far is that looking back at data, seeing what worked and what didn't, and establishing a clear path to growth is essential to making continued gains.
